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Help Your Business Stand Out With Channel Letters

Think back to the last time you were driving past the stores in town or walking through a shopping center. What caught your eye first? Odds are, it was probably the signage on the building—featuring the business’ name, logo, or maybe even their slogan.

While print, digital, and social forms of advertising are all essential aspects of a modern company’s marketing mix, the power of functional and attractive signage shouldn’t be overlooked—especially when it comes to retail. Think about it. With nearly 4 million retailers in the United States brand recognition is key, especially if you want your business to stand out.

Designed to grab consumers’ attention both day and night, channel letters help businesses do just that. One of the most popular and effective forms of exterior signage, Channel letters are three-dimensional, internally illuminated, and most often mounted on a storefront. The attractive solution is customizable, cost-effective, and durable—making it ideal for retailers.


While traditional signage is effective from an informational standpoint, channel letters take it a step further—featuring a bright and attractive appearance that draws customers in and sticks in their memory.


Regardless of whether you’re looking for simple text, your company logo, or even a way to incorporate your business’ mascot, channel letters can be designed in a variety of fonts, colors, sizes, and styles. This helps ensure that each set of channel letters aligns with each individual business’ unique style preferences and brand guidelines.

Cost Effective

The majority of the investment in channel letters is in the upfront cost. Internally illuminated with LED bulbs, they are a cost-effective lighting source that requires very little maintenance and upkeep for business owners following installation.


In addition to being cost effective, channel letters are made to last. Most often crafted with aluminum on the sides and acrylic on the front, they are designed for permanent outdoor installation and can withstand unfavorable weather as well as extremely warm and cold climates.

At J-Signs and Graphics, we offer the complete channel letter solution—from design, to fabrication, and installation. As one of our most popular products, and a member of our elite product line, businesses of all kinds have partnered with us to bring their storefront to life. In fact, since 2001, we have created and installed channel letters for more than 300 customers, from retail, to food service, fitness, and everything in between.

If you’d like to learn more about channel letters and how they can help your business stand out in the crowd, visit or give us a call at 910-315-2657.

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