Picture this: you’re driving down the road on your way to work and as you approach a stoplight you can’t help but notice the truck beside you. From the company logo, to eye-catching graphics, and an easy to read phone number and website, it’s easy to absorb all of the information you might need to know about the local heating and air company—just from a quick look at their truck.
Flash forward a few months down the road, in the heat of the summer, when the air conditioning unit in your home suddenly goes out. Without thinking, your mind reverts back to the day at the stoplight when you noticed the truck beside you. You pull up their website and immediately recognize the logo as the one you saw on the truck’s exterior, so you give them a call.
Sound familiar? While this exact scenario may not have happened to you, if you spend any amount of time on the roads, you’ve probably noticed plenty of trucks and vans of all shapes and sizes sporting vehicle wraps—many of which cover the entire vehicle. This particular form of marketing has skyrocketed over the past few years, especially in the service industry, and shows no signs of slowing down. Here’s why:
High Impression Volume
Whether in a large city or a small town, marketing a business on a vehicle wrap means that the company’s name, logo, and information gets thousands of impressions every day. And unlike more traditional forms of marketing that can often get overlooked or lost within the clutter of the internet standing on their own, drivers are paying close attention to who’s beside and in front of them on the road.
While graphic vehicle wraps may require more of an upfront investment than other marketing mediums, they’re designed to last. In fact, most vehicle wraps last around 5 to 7 years—that’s millions of impressions over the lifetime of a single wrap.
Whether a business is looking to stand out on the road, give fellow drivers something to remember them by, or simply find a way to incorporate their company colors and contact information into an aesthetically pleasing fashion, vehicle wraps are fully customizable to meet any business’ unique needs.
Just as we have seen an increase in the presence of vehicle wraps on the road over the years, it’s safe to say that one can expect that trend to continue—especially as they continue to prove themselves a cost-effective tool for driving a high volume of impressions.
At J Signs & Graphics we do vehicle wrapping of all kinds, but if you’re local to the North Carolina Sandhills or Triangle area you’ve probably encountered some our most recent work wrapping the Carolina Air service and delivery vehicles. With more than 23 cities served across the Sandhills and Triangle area, Carolina Air has over 50 vehicles in their fleet, many of which we have helped turn into moving marketing tools.
If you’d like to learn more about vehicle wraps and how they can help market your business, visit jsignsandgraphics.com or give us a call at 910-315-2657.